Tour operators are in the forefront of disruption in travel. Especially if you are high volume city based. A combination of technology and innovative travel retailers are disrupting your business. I can help develop a strategy to embrace the digital customer and grow your business.

Large global technology companies have discovered you and they want to work with you. They can help but they can also hinder you. I can advise on how to work with OTA's and other distribution solutions in a way that makes you more profit.

The future is here and the digital era has begun. You cannot hide you have to fully embrace digital in every part of your operations and your customer journey. I can advise and help implement.

What once cost serious money is now cheap of in some cases free. Travel technology is essential to all tour and activity operators. I can advise both operators and technology providers on adoption and use.

Certain areas of the travel industry have become commodities and products which demand huge volume and deliver very tight margins. The airline industry falls into this.

The hotel and accommodation sector of travel is currently in the service economy being disrupted by online platforms and is under huge margin pressure. Rapidly becoming a product and in some cases a commodity

If you are involved in the commodity, product or service marketplace, it is all about saving time. If you are in the Experience Economy, it is all about spending your time well. I add to that it is about being efficient versus effective.

The Transformation Economy is not in competition with the Experience Economy. It is the evolution of it. This evolution is driven by the increasing desire of the guests to satisfy their highest tier of Maslow's hierarchy of needs: self-actualisation.

There is only one person on this planet I would trust to lead me on a 1,000 trek through the Gobi desert and that person is Pete. And no, that is not me volunteering to join the next one. It is what it says on the tin with Pete. Read his profile. It’s all there and true. There are probably 100,000 plus people on LinkedIn claiming to be ‘motivational speakers’. Pete is one of the few who are positively motivational. He is now top of my own list when needing speakers for my own workshops. What he doesn’t know about digital is not worth knowing. Honest, down to earth and no BS.

I've gotten to know Peter through Arival conferences and interviews for our market research. His insights and experience on business operations, digital marketing and distribution for the tour operator industry have been invaluable to me as we develop our content for Arival conferences and media coverage. His impressive on-stage presence, willingness to speak hard truths and tireless advocacy for owners and operators has caught the attention of the entire industry.

I have known Peter for many years and have always followed his advice and guidance when it comes to the Tours and Activities sector. He is not just a 'typical' owner of multiple businesses but actively educates himself if every aspect of a business from the practical, technical and the marketing to educate not only himself, but other tour and activity operators he mentors. If any aspect of the sector has been tried and tested, Peter has worn the t-shirt.

Peter was one of the few industry professionals we have talked to and received valuable advice from. Since then he was one of the top, if not the first person to reach out for advice and feedback. Peter is one of the most outspoken, connected and influential people in Tours and Activities industry, and not only. I would still reach out to him for advise and feedback, but closely follow his comments on Social media and public stages to understand the industry updates and insights. Beyond all that Peter connects with founder on very personal level and understands where the founder and company comes from, which helps to tailor the advise given.